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Dial a Bed logoDial a Bed in South Africa

Based in Johannesburg, but with branches all over South Africa, Dial a Bed specialises in bedding. Dial a Bed pioneered the concept of purchasing beds by phone call and delivery in South Africa. Dial a Bed is the sponsor for the Wits Dial a Bed Sleep Laboratory (part of the Brain Function Research Group at Wits University's School of Physiology).

Contact details


Head office physical address

Head office postal address


131 Van Beek Road

P.O.Box 32466

Stores are located throughout the country, and the company offers delivery to "anywhere in South Africa", for a fee.

Although they are best known for their beds, Dial a Bed also offers bedroom furniture like chest of drawers.

The full range of brands and types of beds are on offer - you can select different sizes, different firmness, different support and various filling material.


Dial a Bed is an operating brand owned by Ellerines Holdings Limited. Ellerines runs a number of other brands including Beares (product range stretches from bedding to audio equipment, cellphones and furniture), Furniture City, Wetherlys (a furniture retailer) and Green & Richards (a furniture retailer).

Ellerines, in turn, is owned by African Bank Investment Limited, a company listed on the Johannesburg Stock Exchange. African Bank offers financing to customers shopping at the likes of Dial a Bed, and who want to buy on credit. African Bank was considering selling Ellerines, but that idea seems to have faded.